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WhatsApp Business enables businesses to deliver faster customer service. When customers opt-in, businesses can directly contact users on their phones. This is significant when considering that 56% of people would rather contact customer services via messaging rather than over the phone.
Using WhatsApp allows businesses to get more personal and authentic with messaging. WhatsApp can be used to send personalized promotions, updates, and more from a profile that is branded in line with the company’s guidelines.